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Charles L Martin's Blog

Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, Signature Nannies, among others. By clients, he sometimes means "bosses" and sometimes "clients".

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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  • Archive for January, 2008

    « Previous Entries

    How to Transfer iTunes From One Storage Space to Another – To Share by PC and Mac

    Wednesday, January 30th, 2008

    [editor's note -- the Hothead usually won't run long posts like this one, but I know I'll get some good traction by Google if I can lay this here for a while... after all, I do have selfish reasons sometimes...]

    >>Running:: Dell PC Gamer 200gig hd, 3gig RAM, XP/MacBook Pro, 15″, 2gig RAM, [...]

    Digg-ing into slow-cooked comfort

    Sunday, January 27th, 2008

    Do you DIGG the hothead – or any other blog/site that you like?
    I was digg-ing around and the top feed today is alarming. Something we knew about — obesity. But the graphic is appalling. CNN Fat Map .
    wow — want to run out to a lard encrusted cold stone right now don’t you? [...]

    Is today your trash day?

    Thursday, January 24th, 2008

    Thanks to Apple Marcus for this link to an interesting video.  It’s a bit long, a bit leftist, and the facts aren’t checked [that i can see] but it sure gives one pause.  It’s worth the time anyway.
    Story of Stuff

    Are your bulbs all working?

    Wednesday, January 23rd, 2008

    I live by the Broken Window Theory. 
    Maybe you know it.  Maybe not.
    I think if you let one dead bulb sit, one clogged drain go for a while, you find yourself with literally hundreds of burnt bulbs and clogged drains that stink up the place.  Then guess what?  You never get it done because you are [...]

    If stickiness works for Hil and Barack, it’ll work for you

    Saturday, January 19th, 2008

    Notice how there are new stories and scandals each and every day on the campaign trail?
    That’s not an accident.
    Imagine if you and/or your product had that kind of scandal each day. You’d either rise to the top of your sales chain or you’d be stoned by tomatoes. I’d choose either.
    This kind of strategy can work [...]

    Be rude.

    Friday, January 18th, 2008

    So, here’s a 10 second blast that pertains to business. In this case, my favorite electrician Garafano Electric will get some new biz. I was at the specialty lighting store picking up some bulbs for our outdoor lighting and I overheard a lady ask for their electrician referrals. They were handing her [...]

    a 10 second blast

    Friday, January 18th, 2008

    10 second blasts are what fuel me. ya know… well maybe you don’t because you’ve been taught that eavesdropping is rude — but I just went through The Village (as we call downtown around here) and heard:
    Second 1 — coming up the sidewalk in front of the pizza place — “…dude is this [...]

    Just SHUT UP!

    Friday, January 18th, 2008

    I was at a customer training the other day and before I got on stage before 75 onlookers, their senior sales manager (they are salesmen too) was yelling at them to JUST SHUT UP!
    His position was that, in selling, the next person to say something is the loser. He may be right. Now, [...]

    Don’t be a soft seller

    Friday, January 18th, 2008

    I found out this week that, through the magic of the recession we aren’t having (George B) that you can demand more. I demanded and they were receptive. When the economy sets itself on new feet, the customer has less choice. Less choice = more choice for you if you sell a [...]

    Networked worlds are here (aka big internal hard drives be damned)

    Friday, January 18th, 2008

    Lots of talk on this already this week but I am putting in my 2 1/7th cents.
    What we saw with Steve Jobs’ report on the new Apple product set is that with Apple Airport Extreme (carrying this very signal, I am happy to say) it now keeps all your latent data (pics, music, videos) and [...]

    « Previous Entries