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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Archive for January, 2008

« Previous Entries

How to Transfer iTunes From One Storage Space to Another – To Share by PC and Mac

Wednesday, January 30th, 2008

[editor's note -- the Hothead usually won't run long posts like this one, but I know I'll get some good traction by Google if I can lay this here for a while... after all, I do have selfish reasons sometimes...] >>Running:: Dell PC Gamer 200gig hd, 3gig RAM, XP/MacBook Pro, 15″, 2gig RAM, 200gig hd, [...]

Digg-ing into slow-cooked comfort

Sunday, January 27th, 2008

Do you DIGG the hothead – or any other blog/site that you like? I was digg-ing around and the top feed today is alarming. Something we knew about — obesity. But the graphic is appalling. CNN Fat Map . wow — want to run out to a lard encrusted cold stone right now don’t you? [...]

Is today your trash day?

Thursday, January 24th, 2008

Thanks to Apple Marcus for this link to an interesting video.  It’s a bit long, a bit leftist, and the facts aren’t checked [that i can see] but it sure gives one pause.  It’s worth the time anyway. Story of Stuff

Are your bulbs all working?

Wednesday, January 23rd, 2008

I live by the Broken Window Theory.  Maybe you know it.  Maybe not. I think if you let one dead bulb sit, one clogged drain go for a while, you find yourself with literally hundreds of burnt bulbs and clogged drains that stink up the place.  Then guess what?  You never get it done because [...]

If stickiness works for Hil and Barack, it’ll work for you

Saturday, January 19th, 2008

Notice how there are new stories and scandals each and every day on the campaign trail? That’s not an accident. Imagine if you and/or your product had that kind of scandal each day. You’d either rise to the top of your sales chain or you’d be stoned by tomatoes. I’d choose either. This kind of [...]

Be rude.

Friday, January 18th, 2008

So, here’s a 10 second blast that pertains to business. In this case, my favorite electrician Garafano Electric will get some new biz. I was at the specialty lighting store picking up some bulbs for our outdoor lighting and I overheard a lady ask for their electrician referrals. They were handing her a list as [...]

a 10 second blast

Friday, January 18th, 2008

10 second blasts are what fuel me. ya know… well maybe you don’t because you’ve been taught that eavesdropping is rude — but I just went through The Village (as we call downtown around here) and heard: Second 1 — coming up the sidewalk in front of the pizza place — “…dude is this the [...]

Just SHUT UP!

Friday, January 18th, 2008

I was at a customer training the other day and before I got on stage before 75 onlookers, their senior sales manager (they are salesmen too) was yelling at them to JUST SHUT UP! His position was that, in selling, the next person to say something is the loser. He may be right. Now, he [...]

Don’t be a soft seller

Friday, January 18th, 2008

I found out this week that, through the magic of the recession we aren’t having (George B) that you can demand more. I demanded and they were receptive. When the economy sets itself on new feet, the customer has less choice. Less choice = more choice for you if you sell a service or product [...]

Networked worlds are here (aka big internal hard drives be damned)

Friday, January 18th, 2008

Lots of talk on this already this week but I am putting in my 2 1/7th cents. What we saw with Steve Jobs’ report on the new Apple product set is that with Apple Airport Extreme (carrying this very signal, I am happy to say) it now keeps all your latent data (pics, music, videos) [...]

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