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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Archive for January 18th, 2008

Be rude.

Friday, January 18th, 2008

So, here’s a 10 second blast that pertains to business. In this case, my favorite electrician Garafano Electric will get some new biz. I was at the specialty lighting store picking up some bulbs for our outdoor lighting and I overheard a lady ask for their electrician referrals. They were handing her a list as [...]

a 10 second blast

Friday, January 18th, 2008

10 second blasts are what fuel me. ya know… well maybe you don’t because you’ve been taught that eavesdropping is rude — but I just went through The Village (as we call downtown around here) and heard: Second 1 — coming up the sidewalk in front of the pizza place — “…dude is this the [...]

Just SHUT UP!

Friday, January 18th, 2008

I was at a customer training the other day and before I got on stage before 75 onlookers, their senior sales manager (they are salesmen too) was yelling at them to JUST SHUT UP! His position was that, in selling, the next person to say something is the loser. He may be right. Now, he [...]

Don’t be a soft seller

Friday, January 18th, 2008

I found out this week that, through the magic of the recession we aren’t having (George B) that you can demand more. I demanded and they were receptive. When the economy sets itself on new feet, the customer has less choice. Less choice = more choice for you if you sell a service or product [...]

Networked worlds are here (aka big internal hard drives be damned)

Friday, January 18th, 2008

Lots of talk on this already this week but I am putting in my 2 1/7th cents. What we saw with Steve Jobs’ report on the new Apple product set is that with Apple Airport Extreme (carrying this very signal, I am happy to say) it now keeps all your latent data (pics, music, videos) [...]