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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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a 10 second blast

By Charles Martin | January 18, 2008

10 second blasts are what fuel me. ya know… well maybe you don’t because you’ve been taught that eavesdropping is rude — but I just went through The Village (as we call downtown around here) and heard:

Second 1 — coming up the sidewalk in front of the pizza place — “…dude is this the funny part? …. dude! is this the funny part?… DUDE! is this the funny part or what?” two teens — one wearing the other guys ipod earphones.
[in my head I say "what's on there? my favorite riff from Dane Cook or does that kid need a swifty in the *ss?"]
Seconds 3 -7 — late teen girl reading an Ayn Rand book and smoking.
[in my head I say "mom and dad don't understand her"]
Seconds 8 through 10 — local says to me “can you believe this traffic? I’m from here and i’ve never seen it this bad…!”
[in my head I say "you were hoggin' the Jim Beam in the liquor store just a minute ago -- seems like it's not your first nip today"]

10 second blasts are every reason to listen. You live the life of three or four people without stepping into their sometimes stinky shoes. Blast yourself sometime. You’ll probably enjoy it. And if you see the rude post above, it often pays to blast yourself.

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