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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Be rude.

By Charles Martin | January 18, 2008

So, here’s a 10 second blast that pertains to business. In this case, my favorite electrician Garafano Electric will get some new biz. I was at the specialty lighting store picking up some bulbs for our outdoor lighting and I overheard a lady ask for their electrician referrals. They were handing her a list as I waited for my bulbs and I could have stopped and been polite.

Not the hothead — I basically interrupted them and said “I have a wonderful electrician” and told her the news. Turns out she’s not a lame brained homeowner with a few stray wires. She’s an interior designer with lots of customers.

People! — If you shut up, commerce comes to a complete halt.  This goes for love too.

Be rude. Interrupt.

Topics: Odd file, Sales Acumen | No Comments »

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