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If stickiness works for Hil and Barack, it’ll work for you
By Charles Martin | January 19, 2008
Notice how there are new stories and scandals each and every day on the campaign trail?
That’s not an accident.
Imagine if you and/or your product had that kind of scandal each day. You’d either rise to the top of your sales chain or you’d be stoned by tomatoes. I’d choose either.
This kind of strategy can work for your product’s marketing efforts, you just have to figure out how your prospective customers will find out about these scandals or important gaffs made on behalf of your company. On a grand scale I remember back in the 80s when it was rumored that Corona contained the urine of Mexicans. This was perpetrated by others in the beer biz. It helped Corona skyrocket to the place it has today as America’s favorite import over the gossipers like Heineken.
You know the old saying. Bad news is good news.
Just spin it the right way and you win.
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