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Charles L Martin's Blog

Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, Signature Nannies, among others. By clients, he sometimes means "bosses" and sometimes "clients".

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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  • Archive for February, 2008

    Start firing them

    Monday, February 25th, 2008

    There’s a lot of talk about firing the customer today. There’s actually a lot of talk about firing the bottom 20% of both the customer and workforce base. In a down or paused market, business sets its attention on cleaning house a bit. It’s human nature. It’s a rainy day, so [...]

    There’s a price on your head

    Sunday, February 24th, 2008

    Observation ::
    Wouldn’t it be cool if there was a way that you could walk into Starbucks and as you pay with your Starbucks card the barrista was told your lifetime spend up to that very moment?  Every store should have this feature.  It would abate the need to say “I’ve shopped here for 23 years!”

    Perception is Reality no. 18

    Thursday, February 21st, 2008

    It came to light once again at Hothead Headquarters that it doesn’t matter what you think your customers and friends think of you. It only matters what they think they think of you.
    How do we combat the unknown in business and personal relationships? How do we really prove as humans that the EXACT [...]

    It’s the way you word it

    Thursday, February 21st, 2008

    Seth has some good things to say about how HR can be called another word and virtually change the type of people you attract and hire.

    The Real (red) Deal

    Thursday, February 14th, 2008

    Flew a perfect airline the other day. It was my 2nd time and I’d haveta say they handle things end to end quite well. Taking out any equation for God controlled things like weather and bad airports Virgin America has it down. Trialed their first class and even on the 1:02 [...]

    On Kids no. 19

    Monday, February 4th, 2008

    [I will hit the kid scene when I think of something that comes to mind or something I've discussed with the folks in the know... I hope it can bring about new thinking for a parent or two]
    Did you ever think that you could cut out a meal schedule altogether for kids and just fill [...]

    The Starting Place

    Monday, February 4th, 2008

    How FIRST TIME FRIENDLY is your company or product?
    In other words, the best products are those that you can open the box, plug it in, and use it immediately. You then peruse the users manual later in a relaxed mode knowing that it wont matter if you never read the manual.
    Is your company a [...]