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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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The Starting Place

By Charles Martin | February 4, 2008

How FIRST TIME FRIENDLY is your company or product?

In other words, the best products are those that you can open the box, plug it in, and use it immediately. You then peruse the users manual later in a relaxed mode knowing that it wont matter if you never read the manual.

Is your company a company that produces products or services that are intuitive or very obtuse? This can apply even in technical products with millions of parts and options. It can still be approachable.

Simplify your approach. You might get interest from more customers if you do.

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