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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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The Real (red) Deal

By Charles Martin | February 14, 2008

virgin_card-001.jpg

Flew a perfect airline the other day. It was my 2nd time and I’d haveta say they handle things end to end quite well. Taking out any equation for God controlled things like weather and bad airports Virgin America has it down. Trialed their first class and even on the 1:02 flighttime it was worth it. It’s probably the Red system for entertainment but really I think Richard and company figured out how to have all the bests of Southwest with the atmosphere and smells of a really good boutique hotel like Joie De Vrie. Now, some of you know that the HH interacts with one of the big 3 a lot but it’s important to call attention to a new player that could have real merit in years to come.

This card was offered and subsequently given to me by the captain. He makes announcements from the cabin, not his hidden perch. Everyone has taken a big sandpaper bath and I watched as they took every stupid question with ease and cheer.

VA is proof that a 100 year old business can actually change for the better — in these crappy travel times. Trump tried it, that guy tried it and the other guy tried it. A good airline ain’t easy folks.

They plan to serve Hawaii, Dallas, Chicago and many more of our middle cities.

Watchout Big 3.

Topics: Big biz | No Comments »

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