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Charles L Martin's Blog



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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, among others.

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman Racer 5 and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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Archive for March, 2008

This business is in DRIVE

Monday, March 31st, 2008

This was in our car after an $8.50 valet service at one of our favorite restaurants.  Sure, expensive but fine and worthy of it.  They had more information, manners, and respect than most.  It was non-eventful.  A good thing when your car is being driven by someone else.  But the next day I found this.  [...]

The Planet is Really So Very Small

Friday, March 28th, 2008

Today I received a call from the biggest whale of whales in my business to finally say “send us the contract and we will do the deal”. This whale will represent a couple of years of private school for my kid in commissions. But the real story is that the other stuff you get in [...]

The Reception is Loud and Clear

Friday, March 28th, 2008

I tested two 3d party reception services over the past 6 weeks and I haveta tell ya, the one that Seth [and I still love Seth very much] had on his blog was sub-par at best and the one I found by little-o Google is phenomenal. This one I spent over $500 with in a [...]

Dumb Fun

Thursday, March 27th, 2008

Cornelius

Resumes Suck – Stickiness Rules

Tuesday, March 25th, 2008

The HH got moving on his Facebook page this week and low and behold we are now friends with more people than you can imagine. If you are using a resume today, then you are not going to do as well and compete as well as others will with a full and robust Facebook and [...]

Awareness factor

Friday, March 21st, 2008

I am stealing this from Seth’s Blog, but you have to take a few to see this. This is exactly why we have disagreement with our friends and co-workers over the smallest detail. Some of us can see/remember/store so much information while reading upside down and keeping track of 3 or 4 conversations in a [...]

Airport Extreme finally works with external drives

Friday, March 21st, 2008

If you read my post from way back about the backing up with external drives like MyBook from WD through Airport Extreme, then you know the frustrations we all have had trying to make it flawless. It has been bricking your router and the traffic kills the deal. As of Wednesday, Apple silently released 7.3.1 [...]

You never really do know…

Thursday, March 13th, 2008

As marketers, we try to predict the future.  We try and feel out our buyers and select carefully.  We want FANS. If a marketer were trying to fire items of interest at Eliot Spitzer, they would now have to retool.  He was the pious moral guy.  Now, he’s done a 180… or did he? You [...]

The Tide is Turning

Thursday, March 13th, 2008

Apple Marcus noted that his Thomas English muffins were now touting their absence of HFCS.  I noted this on my recent Lender’s Bagel package as well. Marcus writes: Interesting how they can turn a mistake into a marketing tool. On further thought, I would interpret this as Thomas’ changing with the mood of the food industry [...]

It’s good to be finally free

Saturday, March 1st, 2008

Chris Anderson has a new book coming and here is a preview. The Hothead thinks this will be as good or better than The Long Tail. Look for a review a bit later.