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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Archive for March 13th, 2008

You never really do know…

Thursday, March 13th, 2008

As marketers, we try to predict the future.  We try and feel out our buyers and select carefully.  We want FANS. If a marketer were trying to fire items of interest at Eliot Spitzer, they would now have to retool.  He was the pious moral guy.  Now, he’s done a 180… or did he? You [...]

The Tide is Turning

Thursday, March 13th, 2008

Apple Marcus noted that his Thomas English muffins were now touting their absence of HFCS.  I noted this on my recent Lender’s Bagel package as well. Marcus writes: Interesting how they can turn a mistake into a marketing tool. On further thought, I would interpret this as Thomas’ changing with the mood of the food industry [...]