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You never really do know…
By Charles Martin | March 13, 2008
As marketers, we try to predict the future. We try and feel out our buyers and select carefully. We want FANS.
If a marketer were trying to fire items of interest at Eliot Spitzer, they would now have to retool. He was the pious moral guy. Now, he’s done a 180… or did he? You never really know the real story with anything you encounter and making a home run with your product or service is very hard because of this fact. Remember as you go out to sell that everyone has many stories and many layers. The more you understand this, the better you’ll do.
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