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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, among others.

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman Racer 5 and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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Resumes Suck – Stickiness Rules

By Charles Martin | March 25, 2008

The HH got moving on his Facebook page this week and low and behold we are now friends with more people than you can imagine.

If you are using a resume today, then you are not going to do as well and compete as well as others will with a full and robust Facebook and LinkedIn page. Facebook Friend and LinkedIn pro JB (and here) JB2 says that if you know what’s good for you, you’ll ditch the resume and work harder meeting and slapping skin with the folks in your “space”.

I asked JB, with more than 750 hookups on LinkedIn, how many conferences he attends. His comment was that it’s as many people on deals and through the daily multiple conference calls that most of his empire is built.

Argue if you like, but it’s pretty clear that if I’m up against JB and I have only 45 Links and he has 1000, then I’m probably not as valuable to a company as he is. After all, it is who you know. [All things being equal and of course there are always exceptions.] Writing more important documents and online accessable white papers has value. So does having as many films and segments custom made to document your life.

If I am hiring you, I can now figure out pretty quick who you are. Who you’re gonna be on that random Tuesday when the phones are slow. Are you going to bother the receptionist or are you going to be productive and mature? It’s a great time right now as we use new tools to break into new layers of who people really are.

Give Monster the bad news.

Topics: Big biz, Read this, Sales Acumen | No Comments »

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