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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Archive for March 28th, 2008

The Planet is Really So Very Small

Friday, March 28th, 2008

Today I received a call from the biggest whale of whales in my business to finally say “send us the contract and we will do the deal”. This whale will represent a couple of years of private school for my kid in commissions. But the real story is that the other stuff you get in [...]

The Reception is Loud and Clear

Friday, March 28th, 2008

I tested two 3d party reception services over the past 6 weeks and I haveta tell ya, the one that Seth [and I still love Seth very much] had on his blog was sub-par at best and the one I found by little-o Google is phenomenal. This one I spent over $500 with in a [...]