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Charles L Martin's Blog

Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, Signature Nannies, among others. By clients, he sometimes means "bosses" and sometimes "clients".

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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  • Archive for April, 2008

    « Previous Entries

    Try this idea at your store or business

    Tuesday, April 29th, 2008

    On the walks through fire central I saw a great sign by a church in our town. It read “First Time Visitor Parking”. The two parking spaces were right in front near the door.
    What if your law firm or dry cleaners had this sign in front of it’s doors or in two or [...]

    Who says government can’t manage a business well?

    Tuesday, April 29th, 2008

    Got a call from Marilyn over at the Pasadena Humane Society. Our family cat is missing and she was checking to see if we’d found him yet. She was seriously (or what sounded to be) concerned about his whereabouts. She then suggested we come by again because so many strays from the [...]

    Gate 14

    Saturday, April 26th, 2008

    Peggy Noonan hits the nail on the head.

    What makes you different?

    Wednesday, April 23rd, 2008

    I often ask myself why Robeks is different than Jamba and why Peet’s is different from Starbucks. But, in the service sector it’s often harder to figure out.
    What comes to mind is that what makes a Ritz Carlton better than a Sheraton is ultimately the lengths one will go to make an experience that [...]

    What’s your company’s lingo?

    Tuesday, April 22nd, 2008

    Is your company so advanced that it has created a new set of words and phrases that others in your industry have subscribed to?
    I’ve been noticing that just about every reality show on television with a contest uses two phrases that Simon Cowell coined — “competition” as in “This competition is about people like you…” instead [...]

    From the Pausch Files

    Friday, April 18th, 2008

    People will tell you I’m moved by simple messages and even when things are overblown by the media, I usually take some of it as fact. I still am one of the young people who watch the evening news. So what.
    I thought the Randy Pausch story was going to be just that – [...]

    Be a wildfire

    Friday, April 18th, 2008

    Wildfires burn everything in their path.
    If they come to an obstacle, the jump over it.  There’s nothing a wildfire can’t get through.
    This week a friend got to the point where he needed to write that letter to the boss.  It was 2 years past due.  There were lots of obstacles in  his path, but he [...]

    Seth Godin Con Call

    Friday, April 18th, 2008

    Get this on your ipod and listen clearly.  Buy his books too.
    [download is a 50meg file]

    Airport Redux

    Thursday, April 17th, 2008

    If you love airports as much as the HH does, then you’ll dig this information from the TSA site on their new screening prototype.  I especially like how the “cool lighting” feature has subdued the host.

    Bomb the obvious

    Wednesday, April 16th, 2008

    Why waste words? You’ve got better things to do. American’s and their vocabularies are dwindling.

    “Send it to my attention”… who else would I send it to?
    “References upon request”… of course you’ll send me references if I am going to hire you or buy your service or product.
    “here at XYZ company…” where else would [...]

    « Previous Entries