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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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UNOY no. 29

By Charles Martin | April 10, 2008

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People often wonder why I have a UNOY license plate. 

There’s a reason for it as in I everything I do [mostly :)].  It’s a tongue in cheek nod that means before you ask yourself a stupid question (as to how you got into a certain mess), you might be honest with yourself and say “I know why”.  The hothead is no different, hence the reason he has the plate.

98% of my customers that have an odd bad check in our files, say “I KNEW that was a weird deal!”.  Life is the same all around isn’t it?  When you cut a corner, it will come back to haunt you — gaurantee it.

Today it’s about the cancellations of 1000 American flights over three days. 

It’s a new environment we live in.

Uknew Airlines.  Unew that utilizing an overburdened infrastructure and the application of planes that are past their prime would be problematic.  Been on a Super 80 lately?  They’re smelly, stunk out and in need of dire replacement. Oil (the new enviornment element) won’t allow a change now.  Too late.

Weguessed.  Weguessed the over-burdened financial markets would become over-cautious and their fears would spill over into many other verticals.  In effect, everybody is running scared.  The FAA is just like your local mortgage bank.  They are going to look at your application (in this case repair reports) much closer.  It will take weeks to approve a wire harness measurement instead of doing it over a cocktail at the airline commissary.  Southwest blew the cushy cover which is no different that the mort apps that flew through over a long weekend at the lake.

This is only the beginning.  Buckle down.

Topics: Big biz, The brand room, World Travels | No Comments »

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