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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Archive for April 16th, 2008

Bomb the obvious

Wednesday, April 16th, 2008

Why waste words? You’ve got better things to do. American’s and their vocabularies are dwindling. “Send it to my attention”… who else would I send it to? “References upon request”… of course you’ll send me references if I am going to hire you or buy your service or product. “here at XYZ company…” where else [...]

Anticipation is everything

Wednesday, April 16th, 2008

The hothead utilizes Chubb’s Masterpiece Policy as insurance coverage for Treehouse.  An unexpected letter arrived today.  All the elements of good customer-keeping: unexpected surprise in today’s down fincancial markets no up-front costs anticipating my needs and safety before I might I have a real problem arguing with folks that don’t appreciate good insurance.  Sure, EVERYBODY wants to get [...]