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Charles L Martin's Blog



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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, among others.

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman Racer 5 and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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Archive for April 16th, 2008

Bomb the obvious

Wednesday, April 16th, 2008

Why waste words? You’ve got better things to do. American’s and their vocabularies are dwindling. “Send it to my attention”… who else would I send it to? “References upon request”… of course you’ll send me references if I am going to hire you or buy your service or product. “here at XYZ company…” where else [...]

Anticipation is everything

Wednesday, April 16th, 2008

The hothead utilizes Chubb’s Masterpiece Policy as insurance coverage for Treehouse.  An unexpected letter arrived today.  All the elements of good customer-keeping: unexpected surprise in today’s down fincancial markets no up-front costs anticipating my needs and safety before I might I have a real problem arguing with folks that don’t appreciate good insurance.  Sure, EVERYBODY wants to get [...]