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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Anticipation is everything

By Charles Martin | April 16, 2008

The hothead utilizes Chubb’s Masterpiece Policy as insurance coverage for Treehouse.  An unexpected letter arrived today. 

All the elements of good customer-keeping:

  1. unexpected surprise in today’s down fincancial markets
  2. no up-front costs
  3. anticipating my needs and safety before I might

I have a real problem arguing with folks that don’t appreciate good insurance.  Sure, EVERYBODY wants to get your money and the insurance companies are all crooks … ya ya ya.  You hear it so many times.  Actually, in the real world, all your insurance company wants you to do is be a little cautious and certainly not careless. 

Chubb is one of those companies that is very silent, doesn’t need to market much and stands on it’s history as an A1 provider of insurance to all types of people.  They know I’m proactive, so they are too. 

In the end, we all win.

Topics: Big biz, Greats in business, Read this | No Comments »

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