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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, among others.

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman Racer 5 and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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Be a wildfire

By Charles Martin | April 18, 2008

Wildfires burn everything in their path.

If they come to an obstacle, the jump over it.  There’s nothing a wildfire can’t get through.

This week a friend got to the point where he needed to write that letter to the boss.  It was 2 years past due.  There were lots of obstacles in  his path, but he burned right through them.  He used words, he used experience, and most of all he didn’t take no for an answer.  He got what he wanted and he will be able to succeed.

Be a wildfire.

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