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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Archive for May, 2008

« Previous Entries

$15 bag flap

Tuesday, May 27th, 2008

Business Week posted this.  I agree.  After working inside the story at AA on these kinds of things, the ol’ nickel and dime is really too much to bear.  RAISE YOUR FARES!

Just communicate

Friday, May 23rd, 2008

I see a lot of things fall apart by virtue of no communication.  I see friends break up with loved ones.  I see business partnerships go awry for same. Last week we finished an A/C install at our house.  Never had it.  Glad we do. The company is a well known outfit in our town [...]

Update on upcoming blogs

Friday, May 23rd, 2008

The hothead has been entrenched in making a bit more $ for his day job so please be patient. One thing to note is that I have two awesome posts coming in over the long weekend. One post is on our win against the IRS for an audit of the 2106 Business Expense form. We [...]

Winning gets down to trying harder

Friday, May 23rd, 2008

I was noticing the difference between three pizza purveyors last night. All families I know have their favorite. Some of us go to the local “Lenny” or “Vinny” and get a great pie. But, if we are just considering the 3 national brands of Dominos, Pizza Hut and Papa Johns and we take out the [...]

A worthless message

Friday, May 16th, 2008

I received this email today from Vikram Pandit, new CEO of CITI. I’m sure millions of us CITI card holders did. What a worthless message. To think that his team, their team, and someone else’s team spent probably a corporate month (longer than a lunar month) to make this message. What does it mean? What [...]

Amazon mp3s are ready to buy

Thursday, May 15th, 2008

Thanks to Movie BC for the lead on Amazon mp3s.  Pay less, put them in iTunes and they are drm free.  See the left sidebar to buy any mp3 you wish.  I get a cut from your purchase.  Thanks and uh — don’t be buying any Ethel Merman okay?

Made in China

Tuesday, May 13th, 2008

Sorry for not putting in some posts in the last week.  I am working on a big post about our win against the IRS.  It will be a google boon fersure. In the meantime, please give our friends in China a few moments of your time this week.  Thousands and thousands are trapped.  Families are [...]

Not your average Home Depot

Sunday, May 11th, 2008

Game Boy Justin posted this on my Facebook. After all the guys who’ve worked for us at the Treehouse, you’d think I’d of thought of this. Great flik. The Job.

Friday Fun

Friday, May 9th, 2008

Click this and get grossed out.  Now your teeth look like Tom Cruise’s compared to this.  Have a good day.

Sometimes people ignore the numbers

Thursday, May 8th, 2008

As in the case of Hillary v. Obama sometimes the stakes are so high people ignore the numbers that all but say “you lost.” It’s like being at the Super Bowl but it goes past the 4th Quarter and just keeps on going. But…How many people will be left in the stands when it all [...]

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