Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).
His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, among others.
The concept of Anticipation Marketing is his specialty.
He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.
Follow Charles on Twitter @vendorcloud .
Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman Racer 5 and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.email charles at vendorcloud@gmail.com
This piece from FastCompany is very interesting in that Starwood threw out the old line marketing ideas of focus groups and actually decided to use an art gallery twist that took the mundane hotel visit and made it memorable –as it should be. This was done for the Le Meridien chain. Can’t wait until Holiday Inn figures [...]