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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Archive for May 23rd, 2008

Just communicate

Friday, May 23rd, 2008

I see a lot of things fall apart by virtue of no communication.  I see friends break up with loved ones.  I see business partnerships go awry for same. Last week we finished an A/C install at our house.  Never had it.  Glad we do. The company is a well known outfit in our town [...]

Update on upcoming blogs

Friday, May 23rd, 2008

The hothead has been entrenched in making a bit more $ for his day job so please be patient. One thing to note is that I have two awesome posts coming in over the long weekend. One post is on our win against the IRS for an audit of the 2106 Business Expense form. We [...]

Winning gets down to trying harder

Friday, May 23rd, 2008

I was noticing the difference between three pizza purveyors last night. All families I know have their favorite. Some of us go to the local “Lenny” or “Vinny” and get a great pie. But, if we are just considering the 3 national brands of Dominos, Pizza Hut and Papa Johns and we take out the [...]