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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Just communicate

By Charles Martin | May 23, 2008

I see a lot of things fall apart by virtue of no communication.  I see friends break up with loved ones.  I see business partnerships go awry for same.

Last week we finished an A/C install at our house.  Never had it.  Glad we do.

The company is a well known outfit in our town that has gotten fat over time.  Their workers are young but A-rate.  Their owner is sad, awful, and non-existent.

The job was 95% finished last Friday and just needed a few things glued down on the roof around holes made etc.  The guys and I reviewed the work and all was well except for some flashing that needed permanent affixing to the roof. The temperature was 110 degrees on the roof so no worries were spent on rain etc.

Monday went by.  Tuesday went by.  Wednesday, Thursday… oh — RAIN!  No calls all week.  “Do you want to pay Mr. Hothead?”.  “How was your umpteen $$$ job Mr. Hothead?”  “Are you cool Mr. Hotheaad?”  Nothing.

So, in dad mode with a 1 year old screaming and a 5 year old breaking things, I called in the middle of a freak rain storm yesterday at 4.30.

“Hey idiot!  Not only did you not follow up or give me expectations on when the job can be finished, but you also now have possible leaks going on up on the roof!”.  At first said owner was non-plussed.  He is one of those guys that if you said your child was run over by a bus 10 minutes ago, he would ask you the score on the Dodger game.  He is so banal and ignorant.  God help his wife.

The salesman is a better guy but nowhere to be found.

He sent over the same guys in a rush to put tarps down.  We don’t know what happened.  I am hoping nothing.

ONE CALL could have saved it all.  ONE CALL.

Call me and ask me if it’s finished in my mind and then you would have found out all you needed to know about avoiding extra work and liability.

JUST CALL.

Topics: Odd file, Sales Acumen | No Comments »

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