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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Archive for May, 2008

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Xobni Sews Up Loose Ends

Monday, May 5th, 2008

Thanks to Red Sox Mike for this tip. I just downloaded XOBNI for Outlook and I have to say upon 10 minutes look its excellent.  I’ll give a full review soon, but check it out if you are swimming in email hell.  They say they will have xobni done for other clients soon. XOBNI

The Carnival is Doing Fine

Saturday, May 3rd, 2008

We were at the local carnival for our kid’s school and they sold out.  First time in the 20 year history. Americans are saving money by staying home and away from the Starwoods to hang with the Jones’s.   They are doing the micro events with the family.  Not the luau’s at the Hilton. The line at [...]

Hotels with courage

Thursday, May 1st, 2008

This piece from FastCompany is very interesting in that Starwood threw out the old line marketing ideas of focus groups and actually decided to use an art gallery twist that took the mundane hotel visit and made it memorable –as it should be.  This was done for the Le Meridien chain.  Can’t wait until Holiday Inn figures [...]

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