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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Archive for June, 2008

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Try this new site for party music

Monday, June 30th, 2008

If you don’t care who sung “Tequila”, then you should check out DPM Records.  My day-job boss invests in this company and it has promise.  They’re leaning on the long tail pretty hard and have begun to find their niche.  I’ll review the site more thoroughly later, but get a few songs and see how [...]

2 hours at Wall-E with a mad baby…

Monday, June 30th, 2008

I sat in the hallway leading into the movie with my one-year-old and so I had time to reflect… Why is it that we will lavish the fake butter on our popcorn and love every drippy bite but if it were on our baked potato at a nice steakhouse, we’d ask for a refund? Why [...]

Nice Coldplay clips

Thursday, June 26th, 2008

I stole this from the Huffington but all is good.  And check out my new note in the review below. Enjoy.

Would you rather make headlines or history?

Tuesday, June 24th, 2008

Think about it.

That’s me breezing through the TSA line

Thursday, June 19th, 2008

I just joined Clear. You should too. If you have kids under 11, they can roll through the line with you.  Any kid over 11 needs their own clear pass. If you live in the LA area, get on it now before Hollywood finds out. There aren’t any clear stations at LAX but there will [...]

Hothead Review — Coldplay Viva La Vida

Wednesday, June 18th, 2008

Coldplay’s best. Always a new plateau.

Win your claim against the IRS and it’s audit of the 1040 & Form 2106 {business expenses}

Tuesday, June 17th, 2008

Sorry for the long title folks. After all, the hothead has to build his readership and you’re it. You probably just came to me by Google and the grim reaper [aka the IRS] has your name and you have a file you’d like to clear. The HH got the news recently. NO CHANGE! IRS-speak for “you [...]

There’s always room for confusion

Tuesday, June 17th, 2008

Is there room for confusion in what you say or sell to  your customers? Seth posted about the Chubb fear letter and I posted about the Chubb fire protection.  I emailed with Seth and tried to defend Chubb, but he wasn’t having it. This past weekend I went to dinner with some captains of industry.  [...]

Viva la Vida

Tuesday, June 17th, 2008

I do live the life and I do love me some Coldplay. Get it.  Run to Amazon or iTunes and get it.

Get a reduced mortgage interest rate and/or payment: Here’s How:

Tuesday, June 10th, 2008

The Hothead got the final call yesterday. “Your new payment will be X (12% less) and your new interest rate will be 1 and 3/4 points less” she said. I got all this with one phone call and about an hour of my time writing a letter and faxing it. I wasn’t late. I wasn’t [...]

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