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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Archive for June 17th, 2008

Win your claim against the IRS and it’s audit of the 1040 & Form 2106 {business expenses}

Tuesday, June 17th, 2008

Sorry for the long title folks. After all, the hothead has to build his readership and you’re it. You probably just came to me by Google and the grim reaper [aka the IRS] has your name and you have a file you’d like to clear. The HH got the news recently. NO CHANGE! IRS-speak for “you [...]

There’s always room for confusion

Tuesday, June 17th, 2008

Is there room for confusion in what you say or sell to  your customers? Seth posted about the Chubb fear letter and I posted about the Chubb fire protection.  I emailed with Seth and tried to defend Chubb, but he wasn’t having it. This past weekend I went to dinner with some captains of industry.  [...]

Viva la Vida

Tuesday, June 17th, 2008

I do live the life and I do love me some Coldplay. Get it.  Run to Amazon or iTunes and get it.