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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, among others.

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman Racer 5 and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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2 hours at Wall-E with a mad baby…

By Charles Martin | June 30, 2008

I sat in the hallway leading into the movie with my one-year-old and so I had time to reflect…

Why is it that we will lavish the fake butter on our popcorn and love every drippy bite but if it were on our baked potato at a nice steakhouse, we’d ask for a refund?

Why are people still sneaking into movies?  I witnessed probably 20 people over an hour’s time try to sneak into Wall-E.  All of them were over 30. It’s $10 people!  There ought to be a way to market to these folks.

Wall-E is really the true outlook for us. 

We’re doomed.

 

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