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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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2 hours at Wall-E with a mad baby…

By Charles Martin | June 30, 2008

I sat in the hallway leading into the movie with my one-year-old and so I had time to reflect…

Why is it that we will lavish the fake butter on our popcorn and love every drippy bite but if it were on our baked potato at a nice steakhouse, we’d ask for a refund?

Why are people still sneaking into movies?  I witnessed probably 20 people over an hour’s time try to sneak into Wall-E.  All of them were over 30. It’s $10 people!  There ought to be a way to market to these folks.

Wall-E is really the true outlook for us. 

We’re doomed.

 

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