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Charles L Martin's Blog

Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, Signature Nannies, among others. By clients, he sometimes means "bosses" and sometimes "clients".

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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  • Archive for July, 2008

    Great business ideas solve a lot of ancillary problems

    Tuesday, July 29th, 2008

    I was thinking yesterday how satellite radio made the long-haul trucker so happy.  No more yo-yo-ing across the FM/AM dial.  Solid continuous music with no yapping dj’s.
    Sure, it’s a no-brainer but do you really think XM and Sirius were built to help the trucker?  I bet you their focus groups didn’t even spend 1 hour [...]

    This economy gives us reasons to act and be better souls

    Wednesday, July 23rd, 2008

    One thing I’ve been thinking about lately –
    When things are getting rougher for all of us, I tend to max out the “pay it forward” part of my universe.
    I just sold a large deal in my day-job and it’s imperative for me to pay it forward.  When I get voracious on a concept, I go [...]

    Look to the trees

    Wednesday, July 23rd, 2008

    When you think something bad or awful that happens to you won’t pass, look to the trees.
    A great big oak is representative of thousands of maladies and bad times as well as all the good ones.  While modern times require us think that everything has to be done right now, big trees remind us that the slow stuff [...]

    Engage

    Wednesday, July 23rd, 2008

    It happened again.
    I got a business connection out of the line at Starbucks.
    There are a few basic tenants of sales –
    You’ve got nothing to lose.
    You’ve got nothing to lose.
    You’ve got nothing to lose.
    Break out today and see if you can make a new connection that will provide a new perspective, you’ll be glad you did.

    Mugzy to the rescue

    Friday, July 11th, 2008

    Haven’t you always wished that Ralph Lauren would pay you for wearing that $400 shirt?
    Well, now some of that notion is going to be possible.  A bit in San Fran Mag tells all.  I think this looping of commerce and all the different marketing verticals is due.  One of the HH’s new business notions will [...]

    The gulf is still gulfy

    Friday, July 4th, 2008

    A million white folks in every direction.  8 locations of Surf City.  What else do you need?  There’s probably two extra aisles of white bread at the grocery too but I dare not check.  Met a guy on the marriot elevator yesterday (not here for more than 2 days) who had 72 cokes on his [...]

    Down in the big easy it ain’t so easy

    Thursday, July 3rd, 2008

    In new orleans for a coupla days and thinking about how capitalism, even with the best of intentions, can often fail a big place like this.
    Katrina wiped her out but it was on the brink prior and no one was looking.  I was here in February of ‘05, about 6 months before the big storm.  [...]