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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, among others.

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman Racer 5 and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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The gulf is still gulfy

By Charles Martin | July 4, 2008

A million white folks in every direction.  8 locations of Surf City.  What else do you need?  There’s probably two extra aisles of white bread at the grocery too but I dare not check.  Met a guy on the marriot elevator yesterday (not here for more than 2 days) who had 72 cokes on his luggage trolley.

Good times with family aren’t always in the best of places but you do just that – make the best of it.

There’s about a million high-rise condos here all with the same intent — get higher so you have more view.  But the marketing in all that is funny in that no matter how bad the view may be, the endless water feeds the human soul.  It’s one of the best ways to look out and forget our troubles.  Good work marketers and sellers of cardboard rooms with a view of the brown gulf.

I’ve been threatened that oil drilling will hit our coast soon by a few here.  They seem proud of it.  Our state is the number one tourist destination in this country and one ahead of Florida because we both ban the drilling.  No one can see that here or knows the real numbers but I bet you a breakfast at the Waffle House that it’s true.  By the looks of this place, I’ll take crazy folks west of here over cardboard high-rises and oil rigs any day.

Pass me another Land Shark.

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