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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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This economy gives us reasons to act and be better souls

By Charles Martin | July 23, 2008

One thing I’ve been thinking about lately –

When things are getting rougher for all of us, I tend to max out the “pay it forward” part of my universe.

I just sold a large deal in my day-job and it’s imperative for me to pay it forward.  When I get voracious on a concept, I go nuts.  I’m overboard.  Probably to the point of annoyance

When you finalize the big sale, finish a project, get that raise you’ve fought long and hard for or reach a major life or career milestone turn right around and pay ALMOST ALL OF IT forward.  You will get this back in spades.

[replace the word sale with "deal", "contract", etc. if you like]  You don’t even have to accomplish something gargantuan.  Just pass on the good luck to others right now.  It’s the perfect time to freshen all the stale and downer news.

WHATEVER YOU DO, DON’T LOOK BACK AND DON’T BE UPSET WHEN YOUR EFFORTS AREN’T RETURNED IN KIND.  IT’S NOT A CONDITIONAL ACT.

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