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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Great business ideas solve a lot of ancillary problems

By Charles Martin | July 29, 2008

I was thinking yesterday how satellite radio made the long-haul trucker so happy.  No more yo-yo-ing across the FM/AM dial.  Solid continuous music with no yapping dj’s.

Sure, it’s a no-brainer but do you really think XM and Sirius were built to help the trucker?  I bet you their focus groups didn’t even spend 1 hour on the fast-food/Motel 6 denizens.  But when Lu Lu, the WalMart trucker said hey to her favorite dj the other day, I said “a ha!”.

Here’s a great piece on corporate research and development.

The Process

Topics: Big biz | No Comments »

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