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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Archive for August 4th, 2008

Rest in peace Randy Pausch

Monday, August 4th, 2008

RIP Randy… One of your basic tenets was “stick to the fundamentals”. I agree.  Thanks for the great book, buddy. Something many of us forget. Sometimes we think our jobs and the projects we manage are oh so more important if we make it more complicated.  Take off the layers and you’ll see how it [...]

Sponsor Lisa — help out ladies with breast cancer

Monday, August 4th, 2008

My friend Lisa is walking the 3 day for breast cancer in Dallas.  Click here and give her twenty bux.  Put in the honor roll message that you found her on the hothead…

Same ol Same ol

Monday, August 4th, 2008

Red Sox Mike sent this one over.  The HH predicts new airfares will hit the scene in the early 4th Q of 2008.  New meaning pricing relative to the real costs of carrying passengers.  Also look for special business deals where companies can “hedge” their travel expenses by buying segments at cheaper prices in advance.

Many know the tricks now…

Monday, August 4th, 2008

Somebody from someplace gave me this link.  It’s the stuff I live by and have used to solve the daily grind.   But it’s interesting if you take this strategy to the Gold Medal event — modifying a current mortgage.  Stay tuned to see if the HH’s clip get’s on Consumerist’s site.

Take one for your team

Monday, August 4th, 2008

How many times this week or month have you sat on your opinions and just lived with the results or decisions of your boss without a peep? Gather up the important stuff and use it when it’s really important.  In the past week I’ve remembered that this is the smarter way to approach changes that [...]