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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Sometimes the ugly is ok

By Charles Martin | August 12, 2008

Thinking today that the ugly can be alright.  The ugly can rule if it’s useful.

Take into account TinyURL.  Ugly, but gosh darnit a billion hits a month.  Geezus.  Imagine their Google Adwords deposits.  The joke’s on all the millions spent on flash, web 2.0, etc etc.

Take into account how basic Google really is.

These sites are the ugly gal at the prom that will be the next Bill Gates.  Behind the facade, there is an engine that is useful for Billions of us every month.  If the engine didn’t hum, then it would be just that… ugly. It’s daring to be ugly and most of us that do it, do it because we don’t know anything about style. 

Be ugly if you can make it work.

Topics: Greats in business | No Comments »

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