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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, among others.

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman Racer 5 and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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Sometimes the ugly is ok

By Charles Martin | August 12, 2008

Thinking today that the ugly can be alright.  The ugly can rule if it’s useful.

Take into account TinyURL.  Ugly, but gosh darnit a billion hits a month.  Geezus.  Imagine their Google Adwords deposits.  The joke’s on all the millions spent on flash, web 2.0, etc etc.

Take into account how basic Google really is.

These sites are the ugly gal at the prom that will be the next Bill Gates.  Behind the facade, there is an engine that is useful for Billions of us every month.  If the engine didn’t hum, then it would be just that… ugly. It’s daring to be ugly and most of us that do it, do it because we don’t know anything about style. 

Be ugly if you can make it work.

Topics: Greats in business | No Comments »

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