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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, among others.

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman Racer 5 and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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The misleading notion

By Charles Martin | August 19, 2008

I’ve been saying this for years to friends that boast that they earn all these miles and go all these places.  But if you put pen to paper, you realize that it’s all a very expensive hoax.  Now, with the airlines even more stressed, this will get worse.  [note - I carry the AA card, so I'm guilty but the miles are not the driver for me - it's the only CITI card that I like the design of]  Quit bragging that all your spending is sending you around the world.  Most likely you’ll end up in Dubuque, Iowa with a big bill.

Topics: Big biz, Read this | No Comments »

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