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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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The misleading notion

By Charles Martin | August 19, 2008

I’ve been saying this for years to friends that boast that they earn all these miles and go all these places.  But if you put pen to paper, you realize that it’s all a very expensive hoax.  Now, with the airlines even more stressed, this will get worse.  [note - I carry the AA card, so I'm guilty but the miles are not the driver for me - it's the only CITI card that I like the design of]  Quit bragging that all your spending is sending you around the world.  Most likely you’ll end up in Dubuque, Iowa with a big bill.

Topics: Big biz, Read this | No Comments »

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