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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Archive for September, 2008

« Previous Entries

If you’ve had your credit line reduced or cut off, you aren’t alone

Tuesday, September 30th, 2008

Many of my friends and readers with good (720+) ficos have had calls or letters from their credit cards saying that $50gs that was available last night, is no longer.  Banks are going after just about the entire market — top tier included — to get back a lot of the money they had on the [...]

The weak sellers die in these times

Tuesday, September 30th, 2008

Red Sox Mike reminded me that if you can’t sell in these times, you can’t sell at all.  I had a bad Sept. myself but I don’t have any excuses either. Using the elements of fear and being left out, one can make things happen today on a big sale.  After all, there are reasons [...]

This is an opportunity for a real marketer

Monday, September 29th, 2008

If Obama or McCain were led by smart people instead of DC robots that are only specialists in 1980s marketing applied to 21st century reality, one of them would take this time and leverage it to become the next Lincoln, Roosevelt, or Reagan. Obama should be sleeping on the steps of Congress saying he won’t [...]

The debacle is far from over

Monday, September 29th, 2008

Tomorrow, the next steps of the financial crises will integrate into the rest of the world’s financial markets.  By Wednesday or Thursday, the HH predicts we won’t be able to save it with 100% of votes in Congress.  I am predicting a big letdown on the behalf of all Americans and a crises that may [...]

Just for fun

Monday, September 29th, 2008

Are you prepared to make something out of this downturn?

Friday, September 26th, 2008

The HH is. In my spare time (what’s that?) I am infiltrating among VCs, tech gurus, blogger chiefs, and all the guys in between that will better my 2009. More on that later. The real thing to do now is not panic. So your bank changed from WAMU to Chase today. Big deal. What’s real [...]

Please subscribe so you are immediately updated

Wednesday, September 24th, 2008

I know I know… that email submission box is long due. Shoot me. Just put in your email and I’ll see if I like you. HH

Follow Me on Twitter and Make Cash

Wednesday, September 24th, 2008

I am building a new project that involves Twitter. See the link to the left on this page. My name on Twitter is Mapleleaf. When I’ve added 250 new followers (cmon! there are 8,500 of you!), I will send each of you $1 on Paypal if you give me the address. You MUST send email [...]

Unfortunately is a bad word

Tuesday, September 23rd, 2008

When you’ve got bad news, the best way to keep your audience interested is not to condescend or minimize the pain that they might be feeling after your delivery of that news. Bankers love the phrase “unfortunately”. If anything goes wrong, isn’t going to go your way, they say something so stupid — it’s “unfortunately [...]

Georgia’s President Says It All (or not so much) on Palin

Tuesday, September 23rd, 2008

Before you go to the polls, view this piece from Brian Williams of NBC.  He interviewed Mikhail Saakashvili, the Georgian President.  See what he says about Biden and then his dodge of how innane and unprepared Palin is.  Of course, it’s not in so many words, but gosh darnit if he doesn’t go as far [...]

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