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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Archive for September 2nd, 2008

Great idea that I wished I’d thought of

Tuesday, September 2nd, 2008

Seth posts another blogger’s idea about how to make headway into media sales when you are a nobody. I think this is a BRILLIANT idea (emphasis on caps).  I am going to try it on two different projects that I mentor right now in CD’s and a children’s book.  Basically, if you’re selling a CD [...]

The final days

Tuesday, September 2nd, 2008

If you’re an average arm chair voter like most of us, you’ll appreciate this candid look at the Bush presidency on it’s last year. It’s not a Bush-hater piece but more of an expose’ on the POTUS in his day to day talks with friends and close advisors about the things that we gleen from bad media.  Peter Baker [...]

I believe it now : Water

Tuesday, September 2nd, 2008

As part of a belt tightening and ecological move, we are kicking the water service and it’s giant diesel truck to the curb – literally. Back to the Brita.  Back to the City.  Just like when we were kids. I met a Cal Tech scientist in one of my eavesdropping sessions at the grocery store [...]