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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Sticky, Tricky, and Quickie

By Charles Martin | September 8, 2008

This is a new formula I devised for media marketing.

Sticky — get yourself into all aspects of the audience you are selling to.  YouTube.  MySpace.  Cover songs to make your way into the hearts and minds…

Tricky — Buy CDs or Books 100% similar to your product and resell on eBay at full price.  See other post I have on this from Seth G.  Free partnerships that you don’t have to ask for.

Quickie — Don’t spend ANY time on your MySpace or YouTube.  Get it out there.  Make your song sound good enough for the web and shoot some beautiful backgrounds if you are ugly.  Don’t wait to “make it right”.  Over-production is not what makes YouTube click.

Topics: Sales Acumen, The brand room | No Comments »

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