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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Archive for September 23rd, 2008

Unfortunately is a bad word

Tuesday, September 23rd, 2008

When you’ve got bad news, the best way to keep your audience interested is not to condescend or minimize the pain that they might be feeling after your delivery of that news. Bankers love the phrase “unfortunately”. If anything goes wrong, isn’t going to go your way, they say something so stupid — it’s “unfortunately [...]

Georgia’s President Says It All (or not so much) on Palin

Tuesday, September 23rd, 2008

Before you go to the polls, view this piece from Brian Williams of NBC.  He interviewed Mikhail Saakashvili, the Georgian President.  See what he says about Biden and then his dodge of how innane and unprepared Palin is.  Of course, it’s not in so many words, but gosh darnit if he doesn’t go as far [...]