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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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This is an opportunity for a real marketer

By Charles Martin | September 29, 2008

If Obama or McCain were led by smart people instead of DC robots that are only specialists in 1980s marketing applied to 21st century reality, one of them would take this time and leverage it to become the next Lincoln, Roosevelt, or Reagan.

Obama should be sleeping on the steps of Congress saying he won’t leave until a resolution is hammered out that is all win-win for the American people.  How many times in one’s career does this opportunity come about?  Look at how the war in Iraq and 9/11 have now been overshadowed by this debacle in Bush’s presidency.  This will ultimately define him.  He is taking 2 minute speeches here and there and trying to guide our country on something so dire, so important.

This is the time for one of the candidates to show their contrast to Bush.  It goes to show they may not be that different after all.  As much as I am ready for Obama’s change and/or new version of the old, I am surprised he didn’t kick into gear in the past few days.

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