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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Archive for September 30th, 2008

If you’ve had your credit line reduced or cut off, you aren’t alone

Tuesday, September 30th, 2008

Many of my friends and readers with good (720+) ficos have had calls or letters from their credit cards saying that $50gs that was available last night, is no longer.  Banks are going after just about the entire market — top tier included — to get back a lot of the money they had on the [...]

The weak sellers die in these times

Tuesday, September 30th, 2008

Red Sox Mike reminded me that if you can’t sell in these times, you can’t sell at all.  I had a bad Sept. myself but I don’t have any excuses either. Using the elements of fear and being left out, one can make things happen today on a big sale.  After all, there are reasons [...]