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Charles L Martin's Blog



Gear




Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, among others.

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman Racer 5 and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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Archive for September 30th, 2008

If you’ve had your credit line reduced or cut off, you aren’t alone

Tuesday, September 30th, 2008

Many of my friends and readers with good (720+) ficos have had calls or letters from their credit cards saying that $50gs that was available last night, is no longer.  Banks are going after just about the entire market — top tier included — to get back a lot of the money they had on the [...]

The weak sellers die in these times

Tuesday, September 30th, 2008

Red Sox Mike reminded me that if you can’t sell in these times, you can’t sell at all.  I had a bad Sept. myself but I don’t have any excuses either. Using the elements of fear and being left out, one can make things happen today on a big sale.  After all, there are reasons [...]