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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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If you’ve had your credit line reduced or cut off, you aren’t alone

By Charles Martin | September 30, 2008

Many of my friends and readers with good (720+) ficos have had calls or letters from their credit cards saying that $50gs that was available last night, is no longer.  Banks are going after just about the entire market — top tier included — to get back a lot of the money they had on the open market.

My customers are seeing this on those that apply with them for car loans.  HARO is sending out numerous reporter requests for people that have been cut off.

If you really think you’ll need the money, take them up on the 3.99% (hopefully with no fee) and put it in your bank for a rainy day.  It’s the better solution to scrambling last minute.

Topics: Big biz, Greats in business | No Comments »

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