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The weak sellers die in these times
By Charles Martin | September 30, 2008
Red Sox Mike reminded me that if you can’t sell in these times, you can’t sell at all. I had a bad Sept. myself but I don’t have any excuses either.
Using the elements of fear and being left out, one can make things happen today on a big sale. After all, there are reasons to buy now. You have more idea how things are going to be if you buy now than if you wait until the big game-changer — a new year.
Every government agency and company that uses a 12/31 calendar is going to make their changes in January. Things are tight in the credit markets today, but wait until we know who the president will be and wait until new regulations are put in place (Obama) or people feel like we aren’t any more stable than we’ve been lately (McCain).
Get out and make the ones that are just about to tell you they’ll “wait until the first of the year” sign now. Put in a big discount. Just get the deal.
Topics: Sales Acumen | No Comments »