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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Archive for September, 2008

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Gladwell’s Book is On It’s Way!

Thursday, September 18th, 2008

Dreaming of it right now… If you don’t buy this book, then cancel your sub to my blog.

Two great new sites

Wednesday, September 17th, 2008

Yotify — aggregation of your favorite sites — you plug in your search criteria and they do all the work from your favorite sites like Craigslist, LinkedIn, Flickr, and Shopping.com. ILovePhotos — for Mac but great.  All your photos are organized by facial features.  Cool!

Follow me on Twitter

Tuesday, September 16th, 2008

I am gearing up Twitter in all ways, shapes, and form.  Mapleleaf is the name.  My life is the game.

Power to the Influencer

Tuesday, September 16th, 2008

Jeffrey Gitomer has something good to note this week: A power influencer is: Smart. A person who can reason, and be reasonable. A person who can think in terms of answers, rather than fret over circumstances. Someone who sees the big picture, rather than the immediate urgency. Shrewd. Beyond smart, a shrewd person sees an [...]

You see what happened didn’t you?

Monday, September 8th, 2008

Now that we all race for the largest number of LinkedIn and Facebook friends, you create a list of people you don’t really know that well.  Sure, your best of best colleagues are on the list, but so are people that you haven’t seen or heard from in eons. As a test, I sent LinkedIn [...]

Sticky, Tricky, and Quickie

Monday, September 8th, 2008

This is a new formula I devised for media marketing. Sticky — get yourself into all aspects of the audience you are selling to.  YouTube.  MySpace.  Cover songs to make your way into the hearts and minds… Tricky — Buy CDs or Books 100% similar to your product and resell on eBay at full price.  See [...]

Snaps are here

Thursday, September 4th, 2008

If you notice a new pop up on links, we just added Snaps by Bill Gross.  We hope you enjoy them.

Great idea that I wished I’d thought of

Tuesday, September 2nd, 2008

Seth posts another blogger’s idea about how to make headway into media sales when you are a nobody. I think this is a BRILLIANT idea (emphasis on caps).  I am going to try it on two different projects that I mentor right now in CD’s and a children’s book.  Basically, if you’re selling a CD [...]

The final days

Tuesday, September 2nd, 2008

If you’re an average arm chair voter like most of us, you’ll appreciate this candid look at the Bush presidency on it’s last year. It’s not a Bush-hater piece but more of an expose’ on the POTUS in his day to day talks with friends and close advisors about the things that we gleen from bad media.  Peter Baker [...]

I believe it now : Water

Tuesday, September 2nd, 2008

As part of a belt tightening and ecological move, we are kicking the water service and it’s giant diesel truck to the curb – literally. Back to the Brita.  Back to the City.  Just like when we were kids. I met a Cal Tech scientist in one of my eavesdropping sessions at the grocery store [...]

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