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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Archive for October, 2008

Adele

Monday, October 27th, 2008

No embed code on this one available but if you don’t buy this new artist’s album, then you’re missing out.  ADELE

Martin and Osa 30% off Promo Code [one for the google worm]

Thursday, October 23rd, 2008

Go gettem you nicely dressed denizens! [expires 10/27/2008] MARTIN & OSA PROMO CODE 30% OFF

There’s a thing about that Palin clothing “scandal”…

Thursday, October 23rd, 2008

In a new post upcoming in these pages, I’ll expand on this but the Palin clothing brew-ha is interesting in that we’ve already seen reports on “how to steal the Palin look for under $100!”… I saw on HARO many reporters trying to find a niche in this little corner of the politico news. My upcoming [...]

Joe vs. Joe

Wednesday, October 22nd, 2008

Blip.tv brings us this message for a chuckle.

It’s all in the way you say it

Monday, October 20th, 2008

If a server takes your check payment and says “i’ll bring back your change” [I don't expect any payment] vs. “do you want change?” [what are you paying me?] it’s a completely different conversation. When selling make sure you always are cognizant of your buyer/seller relationship and never assume you have anything in the bag.

Monday, October 20th, 2008

Anytime you have to say something is “good in moderation” it is probably bad. These ads chuckle me up.

Thick as thieves

Wednesday, October 15th, 2008

Why is it that a lot of times you call a prospect and, after you point out a few overpayments, high fees, or other aggregious effort on the part of their current provider, they say “that’s alright”…? [taking out fear of change] It’s because as humans we allow a great deal for margin of error.  [...]

A few ways to capitalize on the times if you are a seller

Tuesday, October 7th, 2008

Reduce your current client’s rates where you can — many of your current customers are overpaying for your services.  Reduce it now before their accounting team gets on the move Jan 1.  See what I said about Jan 1. Go to long-due prospects and give them a three-point written proposal as to why it’s prudent [...]

Funny shot for the day…

Tuesday, October 7th, 2008

moar funny pictures

Do you listen to all layers of sound?

Sunday, October 5th, 2008

I was at the grocery store today and as I contemplated which bacon to buy (it turned out awful), I noticed as I often do, that there were three or four levels of sound coming at me. The musak was soft rocking me.  The old refrigerator unit was humming.  People were talking at the front [...]