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Charles L Martin's Blog

Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), beverage (Worldwide), and financial industries (SoCal).

His clients, past and present, include Liz Claiborne, Tommy Hilfiger, Esprit, D.F. Sanders & Co., more than 25 A-List actors and producers in film, Rhino Chaser's Beer, Signature Nannies, among others. By clients, he sometimes means "bosses" and sometimes "clients".

The concept of Anticipation Marketing is his specialty.

He loves marketers and sales hacks. He loves (or dislikes) your company. His rants may inspire you. They may ignite you. Either way, it's all good.

Follow Charles on Twitter @vendorcloud .

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, Stella Artois, and Craft Beers like Craftsman and Dogfish Head, master Japanese gardens, xeriscape, politics, and music.

email charles at vendorcloud@gmail.com

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  • Archive for October, 2008

    Adele

    Monday, October 27th, 2008

    No embed code on this one available but if you don’t buy this new artist’s album, then you’re missing out.  ADELE

    Martin and Osa 30% off Promo Code [one for the google worm]

    Thursday, October 23rd, 2008

    Go gettem you nicely dressed denizens! [expires 10/27/2008]
    MARTIN & OSA PROMO CODE 30% OFF

    There’s a thing about that Palin clothing “scandal”…

    Thursday, October 23rd, 2008

    In a new post upcoming in these pages, I’ll expand on this but the Palin clothing brew-ha is interesting in that we’ve already seen reports on “how to steal the Palin look for under $100!”… I saw on HARO many reporters trying to find a niche in this little corner of the politico news.
    My upcoming post [...]

    Joe vs. Joe

    Wednesday, October 22nd, 2008

    Blip.tv brings us this message for a chuckle.

    It’s all in the way you say it

    Monday, October 20th, 2008

    If a server takes your check payment and says “i’ll bring back your change” [I don't expect any payment] vs. “do you want change?” [what are you paying me?] it’s a completely different conversation.
    When selling make sure you always are cognizant of your buyer/seller relationship and never assume you have anything in the bag.

    Monday, October 20th, 2008

    Anytime you have to say something is “good in moderation” it is probably bad. These ads chuckle me up.

    Thick as thieves

    Wednesday, October 15th, 2008

    Why is it that a lot of times you call a prospect and, after you point out a few overpayments, high fees, or other aggregious effort on the part of their current provider, they say “that’s alright”…?
    [taking out fear of change] It’s because as humans we allow a great deal for margin of error.  Have [...]

    A few ways to capitalize on the times if you are a seller

    Tuesday, October 7th, 2008

    Reduce your current client’s rates where you can — many of your current customers are overpaying for your services.  Reduce it now before their accounting team gets on the move Jan 1.  See what I said about Jan 1.
    Go to long-due prospects and give them a three-point written proposal as to why it’s prudent to [...]

    Funny shot for the day…

    Tuesday, October 7th, 2008

    moar funny pictures

    Do you listen to all layers of sound?

    Sunday, October 5th, 2008

    I was at the grocery store today and as I contemplated which bacon to buy (it turned out awful), I noticed as I often do, that there were three or four levels of sound coming at me.
    The musak was soft rocking me.  The old refrigerator unit was humming.  People were talking at the front of [...]