Enter your email address:

Delivered by FeedBurner

Charles L Martin's Blog


Gear




Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

Search Hotheadblog


Archive for October 20th, 2008

It’s all in the way you say it

Monday, October 20th, 2008

If a server takes your check payment and says “i’ll bring back your change” [I don't expect any payment] vs. “do you want change?” [what are you paying me?] it’s a completely different conversation. When selling make sure you always are cognizant of your buyer/seller relationship and never assume you have anything in the bag.

Monday, October 20th, 2008

Anytime you have to say something is “good in moderation” it is probably bad. These ads chuckle me up.