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There’s a thing about that Palin clothing “scandal”…
By Charles Martin | October 23, 2008
In a new post upcoming in these pages, I’ll expand on this but the Palin clothing brew-ha is interesting in that we’ve already seen reports on “how to steal the Palin look for under $100!”… I saw on HARO many reporters trying to find a niche in this little corner of the politico news.
My upcoming post will hit on why Obama will win and that it’s primarily very good Marketing 101. It will be down in the record books as much as Rove’s work was in 2000. Plouffe has done a marvelous job of sales and marketing. The Politico.com list of Palin’s wardrobe is part of that.
If your competition were driving into see your prospects in a limosine in this harsh economy, would you find that as a point to reveal to your prospect? Of course you would. Fear is one thing as a sales agent, but jealousy rules and trumps out all the rest. We are a nation of jealous people. Each and every stop light in LA is a 2 minute exercise in who’s Bimmer or Merc-sadies is better. Take that to the heartland and any ol’ dress that wasn’t purchased at Ross is a downer-bummer. I remember one lady interviewed by CNN at WalMart knew exactly how much Palin’s eye glasses cost and that “they cost more than she made in a week…”
The times are right for Obama and Plouffe and the marketing machine of jealousy and the poor house. Thanks to our natural born greed it’s gonna work out for them. It’s like ANY sale — TIMING. Nothing more.
How’s your company’s timing?
Topics: politics, Sales Acumen | No Comments »