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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Get ready for deals

By Charles Martin | November 18, 2008

For the first time in many years we are going to see deals that redefine “free” in stores across the country this holiday season. I was at a nearby mall in the past days and was able to receive 65 and 70% reductions overall at major stores JCrew and Martin & Osa. This is on holiday and winter wear folks — not an old pair of shorts relegated to the back of the store.

The average credit card limit has been reduced by 25% this quarter, people are tapped on their HELOCs, and some of us are unfortunately out of work.  No telling what these reductions will do for the common man, but it will partially make up for the giant losses we’ll see come December sales reports next year.  Target, WalMart and other big Christmas sellers are really just trying to cover their bills on goods bought in June before wallets are shut tight in January.

If you’ve been saving up, the best deals will be on electronics.  Go get em!

Topics: The brand room | No Comments »

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