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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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The new economy will bring about death for mediocrity and birth for innovation

By Charles Martin | December 9, 2008

That’s a good thing.  Something the HH has wished for.  Now, businesses and their half-baked, live on a shoestring and deliver bad service business models — will die.

I sort of feel bad for the employees that are working for companies like this, but then I don’t.  As someone that’s worked alongside mediocre business owners, I know that employees are as responsible for the most part in signing on to deliver just-so products or services.

The bank cleanout is one giant example that reaks of mediocre death.  We might be back to three or four giant banks by 2009′s end and so many of the banks that were barely making it work (while possibly gouging their customers) will be gone.  This can spell problems for competition, but hopefully not so much we all suffer in the opportunity department.

The very good part – and something lots of bloggers talk about — is that innovation careens into the stratosphere when times are hard.  People get anxious and start to develop new ways to make do.  Through this experimentation phase, we as consumers and business people get to trial and help develop through our feedback and purchasing power.

If your car dealer, your dry cleaner, or your local bodega has always cut corners or given you a fight when they were in the wrong, just hide and watch.  They’ll be gone soon.

Topics: Big biz, New S*it, Sales Acumen, The brand room | No Comments »

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