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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Some marketers just can’t help themselves

By Charles Martin | December 23, 2008

Wandering around the web and bumped into this little ditty from Frontier Airlines. 

Playing with words and phrases and changing the spelling is cute, but then they go and add a tag line that adds even more angst. Ya… I get it… it’s supposed to relate to their animal mascot.  Any great advertising professor would cut this to shreds in about 2 seconds. I know.. I had one.  

This stuff will not sell more airline tickets.  Being on time and standing behind their product will.  The funniest part is that a very high paid ad exec came up with this in some bored (misspelling intended) room and thought she was the most clever cutie in the room.

Simple stupid.  Simple.

Topics: The brand room | No Comments »

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