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Charles L Martin's Blog


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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Archive for January, 2009

« Previous Entries

Great book. Great notion.

Friday, January 30th, 2009

Jeff Jarvis has it going on.  If you can muster more book ideas from the Hothead, then read on.

Search and Destroy

Friday, January 23rd, 2009

[I already got the gizzmo boiling at this entity.  Yeah Hothead!   -- see below]   I was shopping for a few new pieces in a line of German ski clothing I like.  I like their streetwear; don’t need their $900 jackets.  Yeah… kjus.  You know it. Anyway, here are the mundane steps that I had to take to [...]

Everyone should sign the pact

Wednesday, January 21st, 2009

This is a great way to keep your people on the right track.

Let me tell you something… My take on the Hudson River Landing

Sunday, January 18th, 2009

I thought about this the other day watching the coverage of the USAir landing in the Hudson River. People I know with bad language skills start sentences with “let me tell you something…”. We are supposed to stop everything and hear them out. But in this case, it’s important. While Sully the pilot is my [...]

Best career book

Wednesday, January 14th, 2009

By far, “The Adventures of Johnny Bunko” is one of the greatest career/life guides you’ll ever read and you can read it in 30 minutes or less. Great book.  Get it. Amazon.com Widgets

Obama’s New Cellphone

Tuesday, January 13th, 2009

This pretty cool item could be Obama’s new friend. The company needs a hollywood version of the promo film but maybe Obama can help sales.

Make it a great day?

Tuesday, January 13th, 2009

Heard a voicemail today that ended with “… and make it a great day!… Yuck. It reminds me of this guy I knew as a kid that drove Fieros.  Two of them.  Until one burned.  His name is Irving Shane. He still has the perma smile picture cause it’s on his current website. He would do the back-slap mantra [...]

Don’t forget Swayze

Tuesday, January 13th, 2009

I’m reminded by my earlier post on Randy Pausch that Patrick Swayze is probably headed for the same demise.  It’s really too bad.  “Point Break” is a top 15 favorite of mine and of course you never back baby in the corner do you?  Here’s to his family and hope it all works out.

A music player named after me

Tuesday, January 13th, 2009

Hollywood BC puts up a noodled notion about Slacker from his perch in jury duty.  He’s on a trial that entails locking up a woman who only likes clothes from the waist up — just his speed.  Looks like it’ll be a 6 week-er.  Just kiddin’ on some of that but we wish him lots of slacked music and expect [...]

In defense of California

Monday, January 12th, 2009

There was an interesting headline on yahoo today. This makes all my friends in other states chuckle I’m sure. California is still the promised land.  It’s a matter of knowing how to handle yourself through thick and thin.  All things being equal, (50 states that ALL go through tough times) I’d rather be in this [...]

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