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Charles L Martin has spent a lifetime experiencing hard won sales and marketing battles in the fashion (7th Avenue), film (Hollywood), food & beverage (Worldwide), and social marketing (SoCal) industries. He enjoyed working as an assistant to Liz Ortenberg (Claiborne), Tommy Hilfiger, and producer Scott Rudin, among others. He has worked for Esprit, D.F. Sanders & Co., more than 25 other A-List actors and producers, Rhino Chaser's Beer, EarthLink, United Tranz Actions, OpenTable and now LivingSocial, which is the coolest gig around.

The concept of Anticipation Marketing is his specialty. He loves marketers and sales hacks. He loves (or dislikes) your company. His rants on hotheadblog.com may inspire you. They may ignite you. Either way, it's all good. Follow Charles on Twitter @vendorcloud

Charles is a 4-time marathoner with a 3:58 PR. He also enjoys loads of time with his awesome family as well as advocating in modernist architecture, fine wine, craft beer, master Japanese gardens, xeriscape, politics, and music. email him at vendorcloud@gmail.com .

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Make it a great day?

By Charles Martin | January 13, 2009

Heard a voicemail today that ended with “… and make it a great day!…

Yuck.

It reminds me of this guy I knew as a kid that drove Fieros.  Two of them.  Until one burned.  His name is Irving Shane.

He still has the perma smile picture cause it’s on his current website. He would do the back-slap mantra happy go lucky crap when we were in our college years and hadn’t been toasted by any company hr departments yet.  He also was excited that the Burger King he ran launched a new chicken stick.  Weird dude but I digress…

I’ve done the Tony Robbins too ya know and I like to say a “step up!” to my buds once in a while but I don’t get in a stranger’s face about it. 

The day is ALREADY great people.  Let’s stop talking about it and use it.

As mentioned before — Today’s THE day.

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